The love for eCommerce websites has arisen exponentially in all these years. With the advent of technology and the internet, a myriad of businesses either big or small has now connected to eCommerce platforms.
The number of online stores has reached 24 million worldwide taking the bar of competition to the next level. A business must carve out a niche to succeed. You searched about a lot of ideas and came across about giving high-quality and user-oriented content to your visitors.
You might have found one common suggestion that starts writing crisp content on trending ideas and upload them on your website.
Are you confused about the relevance of this idea?
This article will help you to make your mind and see eye to eye with the idea of having a blog section on your eCommerce platform. Content provides many benefits to the business. The more articulate content you provide, the better business you do. Let us see why.
1. Binds More Customers:
A famous saying by the father of advertising, David Ogilvy, “The customer is not a moron. She’s your wife.”
As one has to make huge efforts to please his wife, a business has to keep on doing something to keep the customers indulged and engaged with it. And content is the best way to do so. According to CMI, the most effective way to promote your business is through content.
Have a documented content strategy and start writing for your customers and prospects. Give answers to their queries through your blogs and you are all set to reach new heights.
2. Builds A Customer Cycle:
Content is the tunnel through which you can take the readers to the road of your business. Keep the comment section open and welcome their views on the blog. It will make an online community and help you in making a customer base.
3. Makes Search Engine Optimisation Easy:
The core update of Google says it all. Not only uploading content for the readers and your customers, the most used search engine Google focuses on updated content and crawls it more quickly. It increases the chances of getting your website ranked on the top pages (what else we work for, right?).
4. Give A Hype To The Traffic:
According to a HubSpot study, websites with blogs get a whooping of 434% more indexed pages as compared to their counterparts.
Yes, the more the number of indexed pages, the higher the chances to ‘hack’ that spot on the first page of the search engine. Blogs can also kick-off conversion rates. The well-written and keyword-optimized problem-solving content can take your business from where you want it to be.
You can pick problem-solving, inspirational, and entertaining content ideas, in the beginning, to get more eyeballs towards your blog section. Gradually you can go with infographics, videos, and other well-researched content.
One of the best parts is that people do share the content in which they find value. So, you can build and strengthen your online presence with the help of a blog section.
