Any user who visits a website spends merely 0.05 seconds on it. Yes, the figure shouts you to give more attention to your website.
If a business wants to get more leads or more sales, then there is no room for mistakes, especially on your website. People get to have an idea of your work from your website and if it is full of errors and bugs then you have very slim chances of reaching your goal. Believe it or not, it’s a harsh truth.
Worried about your website?
You can identify the lack of business by acquainting yourself with common problems and mistakes on your website. The right website can make you and the wrong one can break you.
1. Neglecting Mobile Experience
A poor mobile experience has got 40% of users to land to a competitor’s website.
Nobody wants that to happen.
If you reached a website development company a few years ago and you have not upgraded it in recent years, then there are chances that your website lacks mobile-friendliness. You should get the rework done because 57% of the web traffic comes from mobile phones. The visitors can have better interaction with your website when they’d get what they want.
2. Absurd Or Unclear Call To Action
Your website should clearly indicate what next step you want your visitor to take. The best call to action depicts the ‘how, what, where.’ It will drive users down a path. People try to get very creative while writing their call to action, which is not necessary all the time.
Keep it succinct and concise. See some examples-
- Get Started
- Buy Now
- Start Your Free Trial
3. Out Of The Way Contact Info
If your contact information is difficult to get to, you must be missing a lot of good leads. You are not supposed to play hide and seek with your client. Your website itself should solve all the queries a visitor might develop while searching about you. As you start minimizing the clicks, you go towards maximizing your leads.
You can even have a dedicated contact page or display your contact details like your email address and phone number on the header/footer.
4. Putting Too Many Ads
Banner blindness is increasing making selective attention a very powerful and trending alert. So, anything that looks like an advertisement to the reader while he is surfing on your website is refraining them to work with you.
5. Sticking To Home Page Sliders
It is not a kind of mistake but it is more of relying on something outdated. Gone are the days when using multiple sliders on the website used to be one of the good website design practices.
Tip: Rather keep it simple.
Conclusion
Avoiding the above-mentioned mistakes can forge paths to better results. Avoid being in the list of businesses with badly designed websites, don’t hesitate to take advice from professionals.
